About Us

PURA ANIMA = Pure Soul


For the Pure Soul

What does it mean to have a pure soul?

In a world often shaped by external pressures and society’s expectations, we sometimes lose sight of our true self. Our thoughts can become clouded, leading us to self-imposed limitations that shape our actions and, ultimately, our identity. But beneath it all, there is something deeper — our soul.

What were we born to do?

What purpose are we truly meant to fulfill?

What freedom does our soul yearn for?

Puranima was created to help answer these questions. More than eyewear, it's a journey — a guide for those seeking clarity, purpose, and the courage to live authentically.

When you wear Puranima glasses and join our community of soul searchers, freedom seekers, trailblazers, and innovators, we hope you’ll feel empowered to pursue your true calling and live a life of pure soul.


OUR MISSION:

At PURANIMA, we believe eyewear is more than just a product - it's a reflection of how we choose to see and live. 

1: Provide high quality eyewear that looks great and is affordable, while minimizing impact on environmental health by using sustainable materials and practices. 

2: Help people reconnect with what truly matters by embracing a life of clarity, authenticity, and intention.

3: Give back 

  • Main problems we want to help fix:
    • Access to quality education
    • Homelessness 
    • Human Trafficking
    • Environmental Health
      • Pollution
      • Animal Conservation

Organizations We Support

  • The Ocean Cleanup

    Non-profit organization developing and scaling technologies to rid the oceans of plastic.

    To achieve this objective, they use a dual strategy: Intercepting plastic in rivers to cut the inflow of pollution, and cleaning up what has already accumulated in the ocean and won’t go away by itself.

  • Meninadanca

    NGO working with at-risk young girls living along the BR-116, Brazil's 'exploitation highway'. Bringing hope and changing lives through the power of dance.

  • Save the Children

    "With 25,000 dedicated staff across 116 countries, we respond to major emergencies, deliver innovative development programmes, and ensure children's voices are heard through our campaigning to build a better future for and with children."
Help Contribute